Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI. Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI. But knowing that blogging can boost your credibility, SEO, leads, and revenue is not enough. Uncovering why people read blogs is how you make your blog effective and reap the benefits. To