A recent study conducted by Bazaarvoice found that over their regional lockdown periods, 39% of global consumers purchased from brands they’d never tried before, for reasons such as value, availability and convenience. Eighty-eight percent of those consumers now plan to stick with their new brands, presenting a unique opportunity for customer retention. However, in the world of ecommerce, in order to seize such an opportunity, the entire customer journey must be as seamless as possible, from landing page to product delivery and after care. Efficient customer service and simple, flexible return policies also play a vital role in building trust.