Site speed has been a hot topic for a few years now, yet many businesses still find themselves intimidated by the whole dilemma. How do you build a feature-rich, attractive website that will also load fast? And why bother anyway? Here’s a clear, non-technical guide to increasing your site speed: Why Is Site Speed So Important? Site speed has always been an important website metric potentially hindering the performance but we started taking it really seriously only when Google announced it as a ranking factor. From that point on, a page load time was not only the question of usability