It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher. These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying out the channel for the first time, this post is your guide to the different types of social media content, what works best, and how it can empower your business. It’s 2024, and the highest-ROI marketing channel is still good