White Claw The Midwest is leading social media mentions and search queries of White Claw, the leading hard seltzer brand. In a recent analysis of 200,000 geotagged tweets referencing the drink during the months of July and August, Ohio topped the list. Midwestern states at large comprised a total of six of the top 10. Ohio also claimed the top spot in Google Trends for searches of White Claw in the past 90 days, as well as for its competitor, Truly. Visit Business Insider’s homepage for more stories. The long-held belief is that trends tend to start on the coast,