Fact: 93 percent of online experiences begin with a search. When you consider the cost-effectiveness of organic traffic in driving business results, it’s clear why the world’s leading marketing teams are investing the time to develop an SEO strategy and produce content that’s optimized for search. The SERP has become increasingly important as marketers compete with increasing content creation and decreasing organic visibility on social media platforms. However, the process of optimizing content for search has long been complicated — or at least made more challenging — by the team and agency silos common across today’s marketing organizations. When produced by one