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October 17, 2020 Social Media Marketing

How to Create Excel Charts and Graphs

I still remember being super intimidated when asked to create a graph in Excel for a client‘s monthly report. It …
Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. …
The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

One tiny little layout change netted us an almost 20% increase in on-page conversions. One tiny little layout change netted …
A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds …

Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want …
Advertising Metrics: How to Track Impact for Sustainable Business Growth

Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs …