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February 4, 2020 Internet Marketing

Building the Right Foundation for Cornerstone Content — Here’s Everything I Know

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It …
How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh …

As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started …
Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. …
The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

One tiny little layout change netted us an almost 20% increase in on-page conversions. One tiny little layout change netted …
A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds …

Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want …