How do you go about creating a product line out of thin air? In this episode, Cody Berman breaks down the process from start to finish — and opens up about his exact costs and profit margins. Cody grew up playing this disc golf (think of it as “golf with frisbees”), and by the time he was 19 years old the game was growing FAST. He spotted a big opportunity in the equipment market… and decided to do something about it. You’ll learn how Cody and his partner went about their market research (cost per unit, engineering, official regulations, margins,