It’s an average day—you hop on social media and you see someone post that it’s National Chocolate Chip Cookie Day. Who decided that today was National Chocolate Chip Cookie Day and, more importantly, how do people even find out about this stuff? As a business owner or marketer, you probably see a few of these days pop up that would be great opportunities to take advantage of. A bakery can make a lot of use out of National Chocolate Chip Cookie day, but only if they know it’s coming. These holidays are prime marketing opportunities for the first two stages