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Snap turns to search giant Baidu to court Chinese advertisers - Building Online Business
Two years have passed since Snap Inc first struck a deal with Baidu that authorized China’s largest search engine to be a reseller of Snapchat ads for companies in Greater China as well as Japan and South Korea, where Baidu runs a portfolio of mobile apps. This week, the pair announced they have renewed the sales partnership without revealing how revenues are divided between the two and when the extended agreement expires. Despite being blocked in China like most other western social media services, Snap has shown interest in China in various capacities, including a research and development center in
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