By Kiran Patil Did you know that people who click on product recommendations are two times more likely to convert? Nowadays, nearly every online business is leveraging product recommendations to boost revenues, increase customer satisfaction, and provide users with a more personalized shopping experience. There’s no doubt if a product recommendation engine is leveraged correctly, it can improve click-through rates, conversions, average sales orders, and other important metrics for your business. What is a product recommendation engine? A product recommendation engine is a system which collects data and uses algorithms to make product recommendations that benefits both customers and businesses.