Brik + Clik is located inside the Oculus mall. Jennifer Ortakales Dawkins/Insider Mall shopping is making a comeback – a return that could benefit the smallest of businesses. Brands that sell directly to customers online are entering brick-and-mortar spaces. In some cases, it's less about making sales and more about building brand awareness. See more stories on Insider's business page. Mall stores could prove to be big business for small brands. The model that once set buzzy upstart brands apart – selling direct-to-consumer online and on social media – is no longer enough. As ecommerce is growing, it's become harder