Make it more than a moment—make it a movement. This piece is part of Ragan’s Crisis Communications Guidebook, 2020 Edition. Get your copy of the full book here. Reminders of systemic racism chime daily for those directly affected. For others, seemingly isolated incidents thrust the conversation on race back into the national consciousness. Most recently, the death of George Floyd forced many of us to spend the past three weeks processing our feelings, evaluating our own behavior and maybe even playing back old traumas in our heads. Doing the work of consciously analyzing who you are and why you are