Google page 1 is destiny. 90% of users never go beyond page 1 of Google results. Organic rankings (i.e. the 10 natural search results) are trusted more, and convert three-folds better than paid ads. Here are a 10-step plan for colleges, universities and higher education institutions to secure coveted Google page 1 rankings. 10-Step SEO Plan for Colleges, Universities and Higher Education Institutions 1. Identify Your Goals and Objectives Here are a few common goals: Grow enrollment in undergraduate, graduate, doctoral, or online programs Strengthen Brand Reputation locally, regionally, nationally — in new areas of expertise, strategic priorities, and centers of excellence