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Retail advertising's growing pains - Building Online Business
Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. Remember you can sign up to get this newsletter daily here. This week: Retail media growing painsGoogle’s ‘sweetheart deals’New York Times a-changing zz/STRF/STAR MAX/IPx via AP Photo Retail advertising’s slog It seems like every day there’s another retailer that’s trying to turn its site into an advertising platform. Ulta Beauty, CVS and Walgreens, to name a few, have accelerated their ad businesses to capitalize on online shopping growth in the pandemic and offset shrinking retail margins. This is welcome news
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