by I am tired of the notion that all good search marketing has to be paid. There has been too much emphasis on this idea. The easy way out is to put out some paid ads on Facebook or Google, and you will get traction. However, these same people who are clicking your paid ads are also not your real customers. I can only speak for myself here in that last sentence. I am sure others have found much success here, but the customers I typically market to are B2B. The other topic I have looked at hard in 2017