GDPR has not given consumers greater confidence in interacting with publishers and marketers online, according to a new survey of UK consumers by TrustArc and Ipsos. The companies surveyed 2,230 adults this month to assess their perceptions and attitudes in the wake of GDPR’s passage a year ago. The survey asked questions about trust, compliance perceptions and whether consumers had exercised their data rights under the new rules. A majority (57%) of UK consumers said they would be more likely to do business with publishers and brands that could demonstrate GDPR compliance, with a badge or seal. Most can’t tell