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Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb - Building Online Business
Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use and online ad spend, among other trends. While overall internet usage keeps growing, social media usage is flattening — but that’s not slowing down online ad spend. More than 50% of global population is now online. Between 2009 and 2018, the percent of global internet users has grown from 24% to 51% — more than doubling in just under ten years time. According
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