You would have heard of the word ‘marketing’ and will probably know someone who works in this field. But what does marketing actually mean? And more to the point, what do marketers actually do? In my personal experience, people have a whole host of ideas about what they think this expansive job category entails. Very often, it’s confused with sales. But we’ll be covering that in another blog post, so keep an eye out! I used to work in a marketing department and whenever I quizzed my Dad on what he thought that meant the response was always ‘well, you