Facebook cofounder and Meta CEO Mark Zuckerberg. Meta In late October, Facebook made a huge announcement: It was changing the company name to "Meta." The reason, according to CEO Mark Zuckerberg, was to refocus the company around "the metaverse." The vision he presented is a worse version of a reality we already have. Late last October, Facebook cofounder and CEO Mark Zuckerberg made a huge announcement: Going forward, the company would be known as "Meta." That parent company would still encompass the same portfolio of brands that it did before: Facebook, Whatsapp, Instagram, and Oculus, albeit with a new intent: