Video has changed everything about marketing, and that’s not an exaggeration. From advertising, to content marketing, to how to’s and FAQs, video has quickly become an essential part of every agency or business’s marketing plan. And that’s because they have proven to be effective—they’re eye-catching, engaging, memorable, and can be extremely informative when utilized the right way. Most people in business and marketing know about the potential and power of video. They know that it’s becoming essential to learn how to create the best videos. But there are still a handful of people out there saying “is video really that