How much do product descriptions impact sales? There aren’t that many case studies out there about product descriptions, so it’s hard to say definitively. One e-commerce study found that 20% of purchase failures are potentially a result of missing or unclear product information. But some products seem to sell just fine with a title and a picture. So does it really matter? Yeah, it kind of does. I mean, you have to say something about your products, right? People do tend to gravitate toward certain words when shopping online. So yeah, a bad product description can potentially turn someone away from a