The simple answer to the question of where should you use video in the sales process is: Where would you like higher conversions, more responses, and faster deals? Doing deals is about building relationships and trust. Video helps you coach prospects to find value in your offering, so why wouldn’t you use it at the stages where the stakes are highest? Shikha BindraDocuSignSenior Manager of Market Development Video for sales gets a lot of well-deserved attention for its early-stage, attention-grabbing power, but the video connection only grows more useful through the sales cycle. We’ll explain how to improve your communication