Instagram Reels is here, and you’re probably feeling the pressure to create something. The question is, what do you create? Reels is a new Instagram feature that’s a play off TikTok. Short videos, access to use music, and effects are what make Reels different from an IGTV or Instagram story, and very similar to its renegading arch-nemesis. With Reels native to the Instagram platform, this means attention doesn’t have to move across apps anymore—it can all stay on the Instagram app. And that has every marketer asking themselves… how do I use it to get traffic and sales? We’ll show