Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool, which originally launched in 2017. This tool could soon be available in Facebook Groups, so we’re sharing what you’ll need to know ahead of its launch. How It Works With the addition of a branded