Introduction While “you catch more flies with honey than you do with vinegar” might be an old and well-worn phrase, it’s also true today of the SaaS industry. After all, attracting, catching, and keeping new customers has always been the name of the game-step in brand advocacy. Brand advocates in SaaS offer so much more than fandom – they are your secret and often most helpful marketing team. By spreading brand awareness, they influence their network to become customers too. Let’s explore how you can harness their admiration to scale your SaaS for success! What Does Brand Advocacy Mean? Brand