In my practice as a marketer, I've come across so many businesses that entered the market without knowing anything about other brands in the same niche. It's a losing game, and I'm here to tell you: you need to spy on your competitors. Bribing your competitor's lead developer to find out the latest features being prepared for rollout will result in jail time. That's not the kind of spying I'm talking about. I'm talking about analyzing the competitive landscape. Your competitors' actions—and even just their presence—significantly influence your plans and profits. So the more you know about your rivals, the