By Adam Witty Remarketing is a powerful online advertisement strategy, targeting the consumers who already showed interest in your product. Instead of seeing online ads that are completely irrelevant to them—which used to be a lot!—they see you. Innovations in technology have completely transformed how we, as business leaders, can market our services, making it easier than ever to reach your ideal audience. This contrasts starkly with the overbroad marketing efforts of yesteryear (Sorry, Don Draper). With remarketing, you can target those who were on the brink of converting (becoming a paying customer), but stopped just short. This not only