Posted by AnnSmarty Link building remains one of the most effective digital marketing tactics, and not just for higher rankings (even though links do still remain the major organic ranking factor). Links drive referral clicks, and generate leads, making your site less dependent on search and advertising traffic. But how do you build links these days, now that most self-serving link acquisition tactics are frowned upon by Google and can result in lost search visibility? Here’s what we know for sure: Link building cannot be scaled Link building is not easy or fast. A new approach to link building integrates all kinds