Google Analytics is a staple in every experienced digital marketer’s set of tools. That’s primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. But it’s only useful to your business if you can use that data to draw actionable conclusions about your audience. One of the best ways to do that is by using the Cohort Analysis report in Google Analytics. The Cohort Analysis report tells you how well your website is performing. And, it gives you in-depth insights into user behavior on your site. If you’re