A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content does exceptionally well pulling in traffic, even for a short span of time, the topic can inform future content marketing choices. Expert content marketers know this and often recreate and update content that has delivered, giving it a second life and more opportunities to drive bigger results. From 50 clicks a day to more than 200 SEO consultant and podcast host Dan Shure was able to take one of his client’s previous columns that had been