Since launching in 2016, Instagram Stories has become more than just a popular sharing feature. It’s now also an effective marketing tool. The Snapchat-inspired feature offers brands a fun and free way to actively engage with their followers and target audience. More than 500 million people watch Instagram Stories every day. 500 million. That’s a lot of potential customers that could be engaging with your business. Of course, your brand isn’t the only one on the market vying for attention, so it’s important to stand out. That’s where we come in… Below are just a few tried and true strategies