A case can be made these days for just about any business to implement marketing automation. In fact, marketing automation processes have become so popular that 51% of all companies already use them. One marketing channel that has greatly benefited from the power of automation is email marketing. In fact, over 55% of e-commerce marketers for B2B organizations currently engage in email marketing automation. Email marketing’s high level of return on investment reigns supreme above all other marketing channels. So, what is email marketing automation? Email automation is the process of sending targeted marketing email content at predefined or designated moments.