Have you sat at your desk for *way* too long, staring at a blank document trying to figure out what content you should create for your customer avatar? Been there—done that. We’ve also seen wayyyy to many business owners feel like content is an intimidating part of the marketing process. Here’s the thing… it’s only intimidating when you don’t have a total grasp on your customer avatar. Once you know who your customer is, practically down to the brand of shirt they’re wearing, the content ideas are going to flow like a faucet. That’s because your customer is constantly telling