Did you know that most shoppers search Google before buying anything? This means that even after investing time and money into your brand awareness, those shoppers your ads caught on social media will Google your brand name or your product name to research it before buying from you. This also means that your branded search engine results can make or break your business. What is Branded Search? A branded search query is any search query that contains your unique brand or product name. Here’s an example of a branded query where a third-party page is featured instead of the brand