How to Do Startup Branding for Gaining Competitive Edge Branding is an essential part of your identity. Think of your brand as your startup’s face for the world to see. Whether people see your startup as energetic and approachable or professional and trustworthy would depend entirely on how you choose to brand yourself. Branding plays a crucial role in identifying if a customer would be willing to conduct business with you. If you’re a startup, it’s highly likely that you little or no idea on how to brand your business. But fear not. Brands are everywhere around you. If they