Too many small businesses make a common mistake when it comes to their marketing efforts. Are you one of them? You are if you separate your marketing efforts into silos. Sure, you have marketing plans for your business and/or website that may (should) include search engine optimization (SEO), email marketing, content marketing, mobile solutions, SMS (text) marketing, voice search, video, events, and social media, but often they’re independent of one another. This may sound simplistic, but your marketing should not be siloed. You need a holistic, integrated, cohesive marketing strategy that connects your various marketing channels and platforms. How do