There are few times more exciting in a company than a product launch. Anticipation brews among the team and a sense of optimism emerges around the prospect of a growth in market share. There are few times more exciting in a company than a product launch. Anticipation brews among the team and a sense of optimism emerges around the prospect of a growth in market share. Still, this question always arises when a new product launches: Will this campaign be successful? There are multiple avenues through which to communicate during a product launch, yet one of the most underrated and