This promises to be a very unusual holiday shopping season for small retailers this year. We can’t look to past consumer behaviors since the coronavirus has impacted how, when, and where people shop. According to a report in Think With Google, 83% of shoppers say the pandemic altered their shopping habits. The holiday shopping season is obviously crucially important for retailers. The latest report from Alignable reveals the dire circumstances many retail businesses are facing, with 69% predicting their fourth quarter sales will be down compared to last year. What’s worse is 63% of these businesses “generate a disproportionate share