Lead nurturing is an essential factor to maintain customer retention and attract new audiences. According to stats, 80% of new leads never convert into customers without lead nurturing. And companies that practice nurturing have been generating 50% more business sales at a lower expense of 33%. And more than 35% of business-to-business companies have embedded lead nurturing strategies in their marketing area. One of the strategies gaining traction among B2B brands is omnichannel marketing to perform lead nurturing. However, only with a well-planned B2B omnichannel marketing strategy, can a business offer its customers a satisfactory buying journey. So let us