In the midst of this COVID-19 pandemic, you need to update your digital marketing strategy. In this article, I’ll share a response plan that will not only get you through these tough times, but also prepare you for the future. Update Your Communication Plan First things first: get your communication plan up to speed. Please note that by “communication plan,” I’m not just talking about how you communicate with customers. I’m also referring to how you communicate with employees, stakeholders, and people in your target market who might not be customers yet. Start by letting folks know how you’re helping