Instagram has the power to be a big sales driver for brands both large and small, and its increasingly flexible advertising features are pushing that capacity higher and higher. The social media giant has made its advertising platform more powerful and more accessible than ever before, and advertisers are now reaping the benefits. What are the new features that have the e-commerce world chattering? Instagram has made an important expansion by allowing users to shop directly through posts, greatly simplifying the path to purchase and making the platform even more attractive for retailers. What’s the big deal about shoppable Instagram