Launching a new product or service is exciting, but really stressful. There’s a lot at stake. Fail to turn enough heads, and you end up with a huge paid ads bill with no leads to show for it. Or even worse, if you capture attention, but fail to position your product the right way, you run the risk of ruining that valuable first impression. You see, the sad truth is that your customers have lots of other places to put their attention besides your brand. The options are endless… As marketers, this means we have to work that much harder