Lancaster Archery has led the industry for target and 3D archery gear for nearly four decades, but over the last few years the archery retailer has fallen victim to mainstream social media’s anti-archery marketing policies. Until now: Lancaster Archery is partnering with the outdoor social platform, GoWild, to go beyond just advertising. The duo’s new partnership will focus on providing educational content to GoWild’s robust and growing audience of archers. “Our marketing efforts are nearly entirely focused on target archery, which is a sport supported by thousands of schools all across the country,” said Jared Weaver, Director of Sales and Marketing. “Still,