As marketers, we can agree that our industry is no stranger to change. Whether it’s a new Google algorithm making your organic rank plummet or a new user experience in your favorite app turning a once simple task into a pain in the butt, it’s all become rather routine. Social media marketing, content, and conversational marketing are evolving every day, and search engine optimization and marketing (specifically PPC) are no exception to that rule. As the PPC specialist here at IMPACT, not only am I in the trenches every day working with Google AdWords, I am also working with our