For many brands out there, a viral video is the holy grail of content creation. Alas, there is one problem. Knowing how to make a viral video doesn’t come naturally to most people. It’s a fine art — a mix of technical expertise, meticulous planning, and creative flair. The good news is that there are certain qualities that viral videos share. So, you have to play it smart and rely on best practices proven to work. These tips will help you get started. 1. Kick Things off With Research To set the stage, conduct in-depth market research. Put together