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Firefly ups the ante for digital out-of-home - Building Online Business
Perhaps you’ve seen digital out-of-home (OOH) media platform Firefly’s “taxi-top” screens in San Francisco, New York or Los Angeles and wondered, “how can they measure a moving target?” That was my question until I spoke with Firefly Chief Analytics Officer (and former Googler) Taylan Yildiz. Yildiz says that not only are Firefly’s screens are measurable but that the company’s targeting and attribution are highly precise and reliable. He also talked to me about the dynamic geo-targeting capabilities of the moving digital screen that neither traditional OOH nor digital (but stationary) OOH screens can match. Helping drivers earn more money Firefly,
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