By now, you probably know that you should be advertising on Facebook. The social media giant has 2.6 billion active users, making it a digital gold mine of audiences. Add its impressive advertising features and you’ve got a match made in marketing heaven. When it comes to Facebook advertising, you have two choices: boosted posts or Facebook Ads. They’re both forms of paid advertising, but they have distinct benefits and differences that set them apart. Since you’ll be putting your hard-earned marketing budget towards them both, it’s important to know what they are and which is right for your business. Below, we’ll explore