If you’ve been using Facebook Ads for a while, you may be accustomed to frequent disapprovals—sometimes accurate, other times erroneous. If you’re new to Facebook Ads, it may be a lingering frustration, trying to understand what is approved and what isn’t. Facebook’s advertising policies, with all its nuances, can be pretty overwhelming. But in this guide, we’re going to help you understand the Facebook ad approval process, how long it takes, and then share with you: What to do if your Facebook ad is not approved. How to prevent, fix, or appeal a Facebook ad disapproval. Common reasons for disapprovals.